By Madhurima Dey
2019 stated on a high note with Bollywood achieving a dream run at the box office with back to back hits in the form of movies like Saaho, Mission Mangal, Dream Girl and Chichore making it huge at the Bollywood box office. The year stated of massive hits such as Uri, Gully Boy, Luka Chuppi, Manikarnika, Luka and Kesari. But if we take a closer look we can easily make out that the second phase of this year achieved more grand vigour in terms of collection figures, finally resulting in net India box office numbers nearly reaching Rs1,100 crore. As per the average estimate, Hindi Film Industry’s total gross collections in the years 2015, 2016 and 2017 were Rs 3,780 crore, Rs 3,808 crore and Rs 4,096 crore respectively. But the profit was more last year, with the numbers believed to be crossing Rs 4,800 crore. Though this year has few months left to come to an end, as per as the current trade estimates, Bollywood films have already passed the bar Rs 3,000 crore. The experts also feel that the total figures might touch Rs 5,000 crore benchmark at the end of 2019.
This phenomenon goes without saying that the last few months have been highly beneficial for the industry with back-to-back movies such as-Batla House (Rs 98 crore; still running), Super 30(Rs 146 crore), Mission Mangal (Rs 200 crore; still running), Saaho (Rs 141 cr; still running), Dream Girl (Rs 52 crore; still running) and Chhichhore (Rs 94 cr; still running) have hit the bullseye at the box office. Even a bit controversial films like Kabir Singh (Rs 278 crore) and Article 15 (Rs 63 crore) releasing towards the end of the month of June, proved their dominance at the Indian as well as The global box office.
According to film experts this spectacular “great box office show” evidentially “prove that it’s the content and quality entertainment that ultimately works”, says trade analyst Taran Adarsh. “If you give the audience what they really want, there’s no reason why a film won’t do well. What’s been all the more encouraging is the variety and different content that makers have been attempting. And it’s great that audiences too have been lapping up such films”, added Adarsh.