In a digital ‘Fortnite’ event held in the month of April, which lasted about nine minutes, helped Travis Scott earn royalties worth $20 million. The gross amount also included merchandise sales, as reported by Forbes.
Reportedly, in a comparison it was found that the rapper earned a lot of money through the ‘Fortnite’ digital event than his four-month long Astroworld tour which took place between 2018 to 2019. During that tour, Scott only earned under $1 million per show.
According to media reports, the digital event was only nine-minute long, however, Travis Scott and Epic Games took several months to put the concert together. Both the parties had to look into intricate details of the video game and made changes accordingly.
In a statement, Travis Scott said, “It was an opportunity to go to the max, to create a world that permits won’t let you do, fire marshals won’t let you do, building codes won’t let you do.” (NME) even described the event as, “to have unlimited fun.” The Epic Games’ head of brand, Phil Rampulla said, “Digital concerts have great scope and the landscape is changing in these new times.” In a report by NME, Rapulla said, “You have got to bring something that’s awesome to the table. Otherwise, it’s just an ad. And those things are just getting glossed over.”
According to reports, after announcing a “strategic creative partnership” in October, the rapper released a new-line of PlayStation branded shoes in collaboration with Nike. The shoes has PlayStation logo studded on the sole and heel of the shoes.