Local traders unite to bring their customers under the e-commerce biz

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The eight-month Covid-19 imposed lockdown restrictions have reverberated the traditional traders from the e-commerce companies once again experience worse than expected slide in their business.

The traditional traders have now teamed up to develop their own e-commerce local business and trying their best to reach out to the customers.

We are developing e-commerce websites as well as applications to reach out to consumers and deliver products at their doorsteps, besides providing attractive discounts. The Confederation of All India Traders (CAIT) is helping us to develop an application,” stated Sachin Nivangune, president of Pune district retail traders.

Devendra Sarda, the chief executive officer of online supermarket store Picodel in an interview stated, “We cater to a wide range of products, including grocery, fruits, vegetables, sweets, chicken, cosmetics, and medicines and deliver to customers’ doorsteps through 200 shops. At present, we are starting our service in Kharadi and Magarpatta areas on an experimental basis. Our order delivery time is within one and a half hours. We have decided to compete them major e-commerce firms by going online.”

Vijay Narela, trader and managing director of Bhartiya-Dukan (B-Dukan) application, is trying bringing in the local market a click away. “E-commerce companies have badly affected our business. We are developing an app that will provide customers cashback, discounts, and other offers like other e-commerce companies.”

An initiative has been taken by CAIT, a leading advocate for small traders and business in the country, to allow the traders and organisations to collect information from their respective areas and customers to create a database and in order to promote their business. The database should range from organisations, social, cultural, and religious bodies, schools, clubs, hospitals, colleges, temples, hotels, and nursing homes. The information provided in the database will help the traders to reach out to their neighbourhood for their needs and demands.

Image Source: India Today

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