Straight under the top smartphone maker in India, Samsung has reclaimed the slot for the third quarter by gathering a share of 24%, marginally higher than the Chinese giant at 23% as reported by Counterpoint Research.
Xiaomi’s share fell from 26% in the third quarter of 2019 to 23% in 2020. This came after the border tensions between India and China along with India curbing the production and usage of various Chinese products. Whereas in 2018, Xiaomi had surpassed Samsung in India in the same quarter when Xiaomi and other Chinese products such as Vivo, Oppo, and Realme had started to target the Indian market by making heavy investments across India.
Covid-19 did hamper the manufacturing capacity of a lot of sectors. Technology and research analysts believe this could be a reason for the fall down of Xiaomi. However, they strongly feel Xiaomi could make a powerful comeback in the current quarter. While Samsung seems to be benefitting a lot from the current situation. Samsung has a full M and A series of phones lined up for sale and it also has flourishing online sales. Samsung had an effective supply chain and price points strategy.
Post lockdown restrictions, the Indian smartphone market has seen a growth with increasing demand, said Prachir Singh, senior research analyst at Counterpoint. He added the fact that starting from September the sales have always been on a higher side due to the festive season and the brands also have new stocks prepared for launch. Xiaomi launched “Mi store on Wheels”, Samsung launched Galaxy MO1 Core and Vivo announced more retail discounts”, said Shilpi Jain, research analyst at Counterpoint.