Times Group on Saturday announced that Pune Mirror and Mumbai Mirror will cease publication. However, the Mumbai Mirror will be relaunched as a weekly publication and both will continue to have a strong digital presence. The media conglomerate stated the coronavirus induced economic crisis as the reason for this move, making these publications the latest victims of the irreversible brunt faced by the print media industry this year.
“Following months of discussions and deliberations, we have made this extremely difficult and painful decision to recalibrate our portfolio of publications,” the statement said. “We truly value the contribution of our journalists and other staff towards building such a strong brand in a relatively short time, and thank them for their hard work and great effort.”
According to The Times of India Group, revenue shortages are not the only problems faced by the newspaper industry, as import duties have also caused an addition to newspaper costs. “With the long-held hope of a stimulus not materialising and the Indian economy now officially in recession, it is with a heavy heart that the group has decided to cease publication of Mirror in Pune and relaunch Mumbai Mirror as a weekly. They will, however, continue to have a strong digital presence,” the statement added.
The Mumbai Mirror was launched 15 years back and referring to its short history, that statement said, “ “Sadly, just as the pandemic, lockdown and unprecedented economic crisis have laid low many great ideas and initiatives before they could fully take root, they came as a body blow for the still-young brand. The publication had become an integral part of the city, according to the group, as it “drove the narrative”. “Feisty and fearless, energetic and enthusiastic, playful yet punchy, it lived up to its name from the day it was born, mirroring Mumbai in all its myriad moods,” it added. “It was as local as Mumbai’s locals – the lifeblood that keeps the city on track and moving.”
While there was no mention of Ahmedabad Mirror or Bangalore Mirror, the status of the publications’ numerous employees also remains unknown. Although the statement did say that it “truly valued” the contribution of the staff, and thanked them for their “hard work and great effort”.