On Thursday, Warner Media announced that it will be discontinuing its movie channels in India, Pakistan, Bangladesh and Maldives from December 15th of 2020.
The channel line-up includes HBO(SD and HD) and WB. The Group will shift the focus to the kid’s brands channel. Kids channels like Cartoon Network and Pogo will get more investment in the South Asia Region. It will also increase local animation production. The company said it will end HBO and WB TV channels in the aforementioned markets, where a cable subscription costs about $4 to $5 a month, on December 15.
In India, for instance, it costs less than 25 cents to subscribe to both HBO (in HD) and WB atop a monthly cable plan, which costs about $2.Siddharth Jain, the SVP and MD of Warner Media South Asia, said, “After 20 years of successes for the HBO linear movie channel in South Asia and more than a decade with the WB linear movie channel, this was a difficult decision to make”. He also mentioned how the dynamics have changed and the impact of the pandemic. He said,” The pay-TV industry landscape and the market dynamics have shifted dramatically, and the Covid-19 pandemic has accelerated the need for further change. We would like to express our heartfelt appreciation to all our partners and fans who have made HBO and WB household names. We also owe a debt of gratitude to all our employees who have worked so passionately on these well-loved brands. Warner Media has a strong interest in India and is committed to assessing optimal opportunities to serve valued customers here.”
The statement also added that employees of Warner Media in Mumbai, Delhi and Bangalore will now be handling the group’s kids brands operation, sales, marketing as well as the distribution of CNN International.