Apple suspended its AI feature for news and entertainment | Source: PYMNTS
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 By Naysa Shrivastava

On Thursday, Apple decided to discontinue the error-prone feature that was assisted by artificial intelligence for the distribution of misleading information to some iPhone users. The announcement was made as a segment of the experiment version for the upcoming iOS 18.3.

In Apple, the beta version is not available for everyone, it is for a few iPhone users and developers. The beta version will reach everyone after the initiation of testing. The beta update by Apple mentioned that it is discontinuing the AI-generated news feature and will try to look for the technological flaw that is creating the fabricated news and fix it. Similar software update testing is in progress for iPad and Mac computers.

BBC was the first one that criticised the feature as it converted the news reports into fake headlines. The Apple news feature committed a big blunder when it sent a false alert that Luigi Mangione shot himself and fake news summaries like tennis star Rafael Nadar came out as gay, and announced the PDC World Darts Championship winner before the competition in the name of BBC.

Earlier, this week the feature turned many headlines into wrong information. An update from the Washington Post claimed that Pete Hegseth was fired but it was not true.

Last year, Google had to develop a new version of its search engine because the AI-generated summaries that are present above search results, constructed inaccurate information, including some strange answers. This incident drew attention on social media.

The decision is provisional but it has harmed the idea of Apple bringing AI-generated content to iPhones and other devices. They started AI collaboration in September 2024, with the launch of iPhone 16. The iPhone 16 is prepared with a computer chip required for Cupertino, California, a company called Apple Intelligence. The premium iPhone 15 models also include an AI processor.