Shristy Kamal, Pune
Since the producers dropped the preview of Shah Rukh Khan’s upcoming movie “Jawan,” also starring south Indian sensations Nayanthara and Vijay Sethupathi, it has been the buzz of the town. The Atlee-directed movie will debut in theaters on September 7. The producers have been following the same promotional strategy as Pathaan, which was the year’s biggest hit.
With only a few days left for the release, the marketing team has devised a new strategy to keep the audience excited about the movie. The makers have decided to host a grand audio launch with SRK, Nayanthara, and filmmaker Atlee on August 30, 2023, in Chennai. This comes after the two songs ‘Zinda Banda’ and ‘Chaleya’ received massive reviews on social media. Soon after, Khan’s music video hook-step became viral. Many others have reproduced the hook step by filming themselves dancing to the song and sharing their videos on social media. The marketing team created the movie’s posters for the Mumbai Metro as part of the film’s advertising.
Jawan, a patriotic thriller, is set to release on September 7, 2023, in IMAX, 4DX, standard, and other formats in Hindi and dubbed versions of Telugu and Tamil. The plot revolves around a man who sets out to fix society with a group of women. The movie was shot in various states in India including Pune, Mumbai, Hyderabad, Chennai, Rajasthan, and Aurangabad. The film is the directorial debut of Atlee in Bollywood. The music is composed by Anirudh and stars Nayanthara, Vijay Sethupathi, Sanya Malhotra, Priyamani, and Sunil Grover in pivotal roles alongside Khan.
The film is produced under the banner of Red Chillies Entertainment. Advanced booking is yet to begin in India.