By Shreyanka Nandan
In the latest strategic shift to its MacBook Air line-up, Apple has subtly phased out the M2 and M3 models to give way to the recently added M4 model. Such action reflects the company’s focus on providing the latest technology while minimizing its product options.
After the announcement of the M4 MacBook Air, Apple has proposed discontinuing the sale of M2 and M3 models on its official online stores. Customers cannot directly purchase them from the Apple store anymore, but they can be found in Apple’s refurbished store and in other third-party stores like Amazon, Flipkart, and others.
The M4 MacBook Air is powered by the new M4 chip and features improved performance and efficiency. Apple claims that the M4 chip provides up to 23 times more performance than Intel-powered MacBook Air and is twice as fast as the M1 variant. Yet, the company has not provided direct performance comparisons between the M4 and its most recent predecessors, the M2 and M3.
The planning of M4 chip is made to enhance both performance and energy efficiency which also has featured with 18-hour battery life back-up. The connectivity options have also been upgraded which includes Wi-Fi 6E and Bluetooth 5.3, which will allow quicker wireless links. There will be MagSafe charging and two Thunderbolt4 ports that promises to provide convenient connectivity solutions.
The discontinuation of the M2 and M3 MacBook Air by Apple is consistent with its mission to concentrate on cutting-edge technologies. By diverting consumer interest to the M4 model, Apple highlights its innovation drive and user experience upgrades. This move streamlines the product range, helping customers make more informed purchasing choices.
In short, the release of the M4 MacBook Air marks Apple’s laptops significantly forward with offerings of higher performance, state-of-the-art technologies, and variant aesthetic appearances. The M2 and M3 models are withdrawn as they allow Apple to aim its attentions on recent and latest offerings at the best interest of clients while providing cutting-edge technology offered.