By Piyush M Padwale
Several FMCG (Fast-Moving Consumer Goods) are set to undergo price changes once the new GST regime comes into effect on 22 September 2025. To pass on the tax savings, companies like Mother Dairy, Hindustan Unilever, and Procter & Gamble have already began bringing down their prices.
Everyday items like paneer, milkshakes, butter, cheese, ice creams, shampoos, drinks, packaged foods, and toiletries are beginning to show clear price drops.
For instance, paneer has dropped by ₹3–6, butter by ₹4–20, shampoos and soaps by ₹20–60, and even baby products and personal care items are becoming more affordable.
The government is allowing companies to shift to the new GST regime without immediately changing their printed MRPs. Firms can adjust their prices via invoices or use stickers or stamps on existing stocks rather than recalling or reprinting the packaging.
This saves huge logistical and operational costs while also ensuring that no stock goes to waste. By passing on GST price cuts, several of these companies are aiming to strengthen consumer trust and goodwill, while also ensuring that they become more price attractive in a competitive market by boosting sales volumes.
While the drop in prices might squeeze per-unit margins for a while, companies are banking on a surge in demand and quicker stock movement to balance it out, something that calls for sharp inventory control and tighter supply chain planning through this transition phase.
As far as the consumers are concerned, during initial days of rollout, some items might still show old MRPs on packs and may not always match what’s charged, but they can pay the lower GST-adjusted price while billing.
The lower GST burden on FMCG products could help by freeing up middle income household budgets, especially for families that regularly buy these essentials in bulk.