Drumil Modi, Pune
G shock India announces cricketer Shubman Gill as its brand ambassador. Together, G-SHOCK’s 40 years of unwavering commitment to creating durable and avant-garde watches and Shubman Gill’s embodiment of the “spirit of toughness,” which includes both physical toughness and mental fortitude, result in this significant cooperation.
Casio G Shock has a long history of producing reliable and cutting-edge timepieces. The company’s commitment to excellent workmanship yields timepieces that not only survive the harshest environments but also provide immaculate precision, cutting-edge style, and fashionable appeal for the ever-evolving young markets.
“We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.” said Hideki Imai, Managing Director of Casio India.
The collaboration with Shubman Gill creates a strong foundation for enhancing G-SHOCK’s connections with the Gen Z and Millennial market in India. Young subcultures have a great affinity for G-SHOCK, a watch company with a strong lifestyle focus that embodies an adventurous and resilient mentality. This collaboration goes above and above, paying tribute to Gill’s unwavering commitment and the reliable and lengthy heritage of G-SHOCK.
Shubman Gill is shown sporting the classic all-black G Shocks models DW-5600BB-1DR and GA-2100-1A1DR. With Shubman Gill as its leader, G-SHOCK India is ready to embark on an exciting new chapter while expanding its links to the Gen Z and Millennial generation’s ongoing pursuit of innovation, creativity, and exceptional durability.