By Sidhima Choudhary
Apple unveiled its slimmest iPhone yet – the iPhone Air – at its annual product launch on September 9. Promoted as the ‘most powerful iPhones ever created,’ Apple launched iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air, positioning it as the center piece of its latest lineup.
The high density battery and a brand new processor, makes iPhone Air a ‘game-changer,’ claims CEO Tim Cook. The event included a launch of a plethora of new gadgets like 4 new iPhones, 4 new Apple Watch Series 11 and AirPods.
With a 6.3 inch ProMotion display, 48 MP dual fusion camera, A19 chip and an advanced front camera which reduces your efforts to rotate your screen for landscape selfies, the new iPhone 17 caught the eyes of people. Whereas, the new iPhone 17 which is just 5.6 mm thick, claimed to be the thinnest iPhone ever. Apart from the structural model, iPhone Air caught the attention for its first custom modem and wireless chips feature, claiming to provide an all-day battery despite its thin model.
Alongside the company also introduced the ‘Final Cut Camera 2.0.’ The company stated that this feature will allow people to customise their video recording with access to white balance and manual focus setting. The feature will be available later in September as a free download or an App update.
According to the latest lineup, Apple’s starting price for iPhone 17 (256 GB) is estimated to be at Rs 82,900 whereas the ultra thin Air (256 GB) for Rs. 1,19,900. The iPhone 17 Pro (256 GB) is available at Rs 1,34,900 and the highest is iPhone 17 Pro Max (256 GB) going up to Rs 1,49,900.
Whereas in the category of the wearables, the Apple Watch Series 11 (42mm) is priced at Rs 46,900, the Apple Watch Ultra (49mm) at Rs 89,900, and the Apple Watch SE (40mm) at Rs 25,900. For audio, the AirPods 3 are available at Rs 25,900.