Ishika Roy, Pune
Supermodel Kendall Jenner is the newest face of L’Oréal Paris’ global ambassador. Besides promoting several fragrance campaigns, she has also been the face of makeup brands such as Estée Lauder and a Kylie Cosmetics collaboration with her sister. Starting September 2023, the Keeping Up with the Kardashians star will be joining a long list of famous A-listers as the face of L’Oréal, including Viola Davis, Kate Winslet, Elle Fanning, and Eva Longoria to name a few.
“I’m so looking forward to immersing myself in this iconic brand and joining this sisterhood of such strong and powerful women. Having the chance to embody the ‘I’m worth it’ mantra and remind women everywhere of their worth is something I am so excited by and don’t take for granted,” Kendall told Harper’s Bazaar in an exclusive interview.
Kendall has always stood out from the Kardashian clan owing to her effortless charm and low-maintenance approach compared to her extravagant sisters. She claims to love drugstore products just as much as the next girl next door and has a soft spot for their mascara formulations. As the face of L’Oréal, her confidence and self-assurance will be a source of inspiration, solidarity, and sisterhood to the audience.
Delphine Viguier-Hovasse, L’Oréal Paris global president, says, “It’s a new high in our mission to empower every woman, everywhere. Nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for.” Kendall, who has spoken openly about mental health and anxiety, is a champion for encouraging people to be themselves and live life on their own terms.