AI regulation in India favors big tech, preventing startup access (Image Credits: Wikimedia Commons)
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Amisha Pathania, Pune

In a bold move, the Ministry of Electronics and Information technology has introduced stringent regulations for the deployment of artificial intelligence (AI) models in India. Under the new advisory, AI startups and social media intermediaries are now required to obtain government permission before launching AI products. This directive aimed at curbing biases and ensuring ethical use of AI represents a significant shift towards more regulated and responsible AI development in the country.

This move comes in response to concerns regarding the potential biases in AI algorithms, particularly those that could impact the electoral process and public discourse.

Union Minister of State for Electronics and Information Technology (MeitY), Rajeev Chandrasekar, emphasized the importance of accountability in the digital realm, stating that AI platforms cannot evade responsibility by claiming their technology is still under testing. This assertion underscores the government’s commitment to ensuring transparency and accountability in the deployment of AI technologies, especially considering their potential impact on national interests and public discourse.

In the light of recent controversies surrounding biased AI models such as Google’s Gemini AI tool, the need for unbiased AI technology has never been more apparent.

The advisory requires platforms to ensure transparency regarding AI-generated content by embedding unique metadata or identifies, enabling the traceability of misinformation and its origin. Failure to comply with these directives could result in the legal consequences under the IT Act and other relevant criminal statutes, signaling the seriousness with which the government views this issue.

The advisory not only serves as a set of guidelines but also lays the groundwork for future regulatory frameworks aimed at fostering a safe and trusted internet ecosystem. It delineates clear expectations for AI startups and digital platforms,striking a balance between innovation and societal impact.

Establishing guidelines to navigate this technological shift becomes increasingly crucial as Al continues to transform our world. MeitY’s advisory is a significant step towards bringing India’s digital environment into line with global benchmarks of transparency, accountability, and ethical technology use.

In conclusion, the government’s proactive approach towards AI regulation underscores its commitment to promoting innovation while safeguarding the public interest. As Minister Chandrasekhar aptly puts it, “You don’t do that with cars or microprocessors. Why should Al be any different?”