Pratik Das, Pune
Google Search, an important daily aid for the masses, has been facing more problems with bad content and spam websites these days. To overcome this, Google is now fixing issues by cleaning up the search results.
Google has introduced new changes to stop spam and make search results better. They have upgraded their systems and rules to improve the quality of what one sees when they search. They have made adjustments to their algorithms, set up new rules against spam, and are fighting with the tricks people use to mess with search results.
Google is now tackling these issues through the following measures:
Good Ranking Quality – Google is updating its search systems to make sure that the most useful and original information shows up first. This way, they want to make sure that when one searches for something, they get the best and most original content, not copies or unhelpful pages.
Improved Spam Policies – Google is making changes to its rules to fight spam and keep low-quality content out of its search results. These updates are designed to stop tricks like using old websites to spread spam or creating fake obituaries. Google wants to make sure that its search results stay trustworthy and useful.
Reducing low-quality results – Google is improving its search engine to better spot and get rid of content that isn’t helpful or is of poor quality. This includes sites that are made just to show up in search results or that care more about ranking higher than giving a good user experience. With these improvements, Google hopes to cut down on the amount of this kind of content in search results by 40%.
Acknowledging Content Abuse – Google is acting strongly against bad content by making its rules stronger. The company is targeting large-scale content production that tries to cheat the search system and content on good websites that are there just to help with rankings. Google is also going after old domains that have been bought just to help bad content rank better in search results. They’re doing all this to keep their search results clean and reliable.Elizabeth Tucker, Director, of Product Management, wrote in her blog that Google will be considering low-value, third-party content produced primarily for ranking purposes and with no proper checking by the website owner. She further said that this policy is being brought to people’s notice two months in advance of its enforcement on May 5, to give site owners some buffer time to make any needed changes.