Pooja Mahabadi, Vidushi Nautiyal, Pune
This year has been troublesome for the little blue bird after it was temporarily replaced with the Dogecoin logo back in April and now again in July. Musk introduced the X logo on Monday, then on Tuesday afternoon, he swapped it again with one that has slightly thicker lines. However, in his typical manner, he promptly voiced his displeasure and went on to reverse the alteration.
This change has received mixed reactions from the users of the social media platform. However, as the logo swiftly transitioned online, offline rebranding activities took a different route.
While the workers were busily bringing down the blue bird logo on the San Francisco headquarters they were stopped by the police officials. The much-publicized rebrand was left hanging with just the final letter ‘er’ to the amusement of online commentators
The reason behind the intervention? Apparently, Elon Musk did not get a permit for the new signage. However, it was later clarified by the force that it was a mere “misunderstanding” and further explained that the police officers responded to “a possible unpermitted street closure”, before realizing there was nothing amiss.
Despite it being a misunderstanding, the work was halted with BBC reporting the unclarity of when the work will resume.
Meanwhile, Twitter’s official handle has also been changed to @X as part of the rebranding, and the iconic phrase “tweet” has been replaced with “X.” As a result, the initial @Twitter handle is currently inactive, with the bio “This account is no longer active. Follow @x for updates.”
The company wants to move out of its comfort zone and offer an all-encompassing experience to its users. However, the users themselves continue to show general confusion and apprehension towards the change.
Soon after the change in logo, there are tweets coming up showing how the users react to this change and you are definitely in for a good laugh.
Shawn Bell, a fellow Twitter user humorously shared his opinion on the rebranding of the Twitter logo.