By Shweta Jena
Google’s AI-powered search engine is bringing in a feature of seven regional languages for India. With this update, users may now ask complex questions in conversational language and get responses in their regional tongue.
It also unveiled ‘Search Live,’ which allows for real-time voice and webcam communication for immediate, context-aware support. Now, users may interact with the AI by using their camera or voice commands. Compared to standard text-based searches, the search process becomes easier to use and interactive by utilizing both voice and camera.
As launched in India, the AI mode was available only in two languages- Hindi and English. The company claims that this was hugely accepted across the country. Languages such as Kannada, Malayalam, Bengali, Marathi, Tamil, Telugu, and Urdu have been further introduced by the company.
Google’s unique Gemini model for Search, which is made especially to comprehend the nuances and context of regional languages rather than merely translating words, powers the additional language capabilities. Over the course of the following week, a phased release in these new languages will begin. From writing and academic research to product assessments and trip planning, users have been using the tool for a variety of purposes.
These advancements coincide with one of the world’s highest levels of AI technology adoption in India. It is believed that 41% of Indian internet users utilize AI products daily. India was the world leader in the adoption of AI apps last year (2024), accounting for 21% of the more than 2.2 billion AI app downloads worldwide. Gemini, Google’s AI assistant app, has been very popular in India and has over 450 million monthly active users worldwide. More than 2 billion people per month in more than 200 countries and 40 languages are currently served by additional Google AI-powered features, such as AI Overviews. In the meantime, “AI Mode” has drawn more than 100 million monthly users in important areas, such as India and the United States.
In the upcoming weeks, more people will be able to access Search Live as it begins to roll out today. To use it, people/users may either go to Google Lens and select “Live” at the bottom, or they can launch the Google app, then press the “Live” button beneath the search bar to test.
As per Google, these updates demonstrate the company’s strong commitment to making ‘Search’ more user-friendly, conversational, and available to all Indians.